The New Product Innovation of the Year Award celebrates the best new products in the food,  beverage and milling industry in Africa.

This category is valid for new products launched since January 2023. 

The Awards are aimed at encouraging more thoughtful and impactful innovation from Africa.

Judges look out for innovations that strive to meet rising consumer needs and have broken new barriers in the product’s conceptualisation, unique product formulation, processing and packaging and other unique attributes. 

The category is divided into the following sub-categories:

FOOD PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new food products in the general food industry, including the following sub-sectors: meat, poultry and fish; confectionery and snacks; coffee, tea and cocoa;  savoury and others

BEVERAGE PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the beverage industry, including the soft and alcoholic beverages sub-sectors.

GRAIN-BASED PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the grains, milling and animal/aqua feed industry.

BAKING & SNACK PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the baking and snacks industry.

DAIRY PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the dairy industry

ALTERNATIVE FOOD PRODUCT INNOVATION OF THE YEAR

The Award is bestowed upon new products in the free-from, plant-based and alternative products in the food and beverage industry.